We are a venture catalyst that bridges martech ideas and success
As pioneers and thought leaders in the communications industry we have a front row seat on the challenges our clients and the industry at large are faced with. The areas where these challenges lie are in the spaces of Commerce, Insights, Sports, Communications and Video. We are taking charge in solving for these challenges to help not only our clients, but to elevate the industry at large. We do this by investing in or co-creating martech solutions in these spaces.
Sectors We Work In
Commerce
All our clients rely on selling products and services to end consumers. As technology changes the way commerce is conducted, we want to ensure our clients are well positioned in this space to drive their business whilst meeting end consumer needs on their terms.
Insights
No business decision, marketing or otherwise, can be made without data. With technological advances, there is enormous amounts of data being generated, but limited capability exists in the market for relevant analysis and insight generation. We see the value and potential in harnessing its power for our clients.
Video
We see how technology has democratized content and changed the video landscape globally from end to end. There are key pivots that market players must make in this space in order to stay relevant and we facilitate those for them, helping them retain their audiences, thereby securing their future.
Sports
Sport has long been a magnet for audiences on a mass scale. Our clients have time and again leveraged it to connect with their consumers on a deeper level. We see the disparity in the organization and monetization potential of sports in the market and invest behind the tools and technologies needed to unlock that potential, opening even more opportunities for our clients to connect to their consumers.
Communication
How we connect with one another has forever been changed by technology and there are new developments in this space every second. We ensure our clients can connect with their audiences and moreover connect their audiences to one another in order to provide deeper experiences and foster stronger, longer lasting relationships with them.
Mentorship is key
As a Talent fostering establishment, Mentorship has played a pivotal role in our success over the years. Mentoring our partner start-ups and mentoring our Talent are equally important and active components of our value driving ecosystem.
Start-ups
At Z2C, we give tremendous importance the entrepreneurial spirit. We mentor Start-ups, steering them towards success by sharing our best practices to help in decision making, guiding on productization for customer acquisition, facilitating trainings in critical areas such as corporate governance, and providing administrative support as required. We walk the talk when it comes to our commitment.
Talent
The benefits of mentorship programs for the mentor, mentee, and the business itself cannot be under-stated. Our culture is highly conducive for talent mentoring since it is powered with open channels of communication and a commitment to pay it forward. This has enabled many of our talent to grow from the grass-root level to the C-level. Have a look at some of our success stories.
THE CEO
Farhan Khan
Brainchild Communications
With 21+ years of experience in advertising in both local and international markets. Farhan has serviced accounts like Samsung, General Motors, Almarai, Emirates, Telenor, P&G, GSK, Unilever and Reckitt Benckiser.
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THE FOUNDER
Adam Dawood
bSecure
Adam Dawood has been immersed in the regional eCommerce sector for the past 8 years. He was previously the CEO of Yayvo and Managing Director of Kaymu. pk. At Yayvo, he grew revenue to Rs 2 Billion plus GMV within 3 years and is currently leading eCommerce projects at Z2C.
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Companies We Work With
Investment Opportunities
please reach out
PORTFOLIO
Brainchild Communications Pakistan
A multi-award winning media planning and buying agency, and an affiliate of Publicis Groupe – a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world.
You are at the center of our Culture
We offer boundless opportunities to individuals who are ready to venture into solving problems in areas which no one else has dared to solve.
