Babar tells Express Tribune which policies can turn Pakistan’s greatest weakness into a strength that wil self-sustain the nation away from needing aid or loans.
Babar tells Economy Middle East that that market forces based on macroeconomic trends as reflected in a stock’s beta seem to be driving price fluctuations in the market more now than in the past.
Fariha Rizwan, head of IT at Z2C Limiited, tells CIO Magazine how economic uncertainty, tight talent markets, and the rising need for IT versatility has altered the IT hiring landscape.
Babar tells Economy Middle East that that intensive lobbying by the crypto industry has ensured this space is and remains deregulated, which makes places the blame of any crash on all exchanges.
Babar tells Economy Middle East that data from Sensor Tower and Google Trends proves that Twitter is still ten times more popular in the GCC region than Mastodon.
Zaayer Merchant explains the market dynamics that would make the businesss case for the creation of an independent ad network specific to marketplaces apps.
Babar Khan Javed, director of public affairs at Z2C Limited, tells Business Insider how regulators approach the anti-trust playbook and the possible outcomes of taking on the world’s most valuable company.
Fariha Rizwan, head of IT at Z2C Limiited, tells StrategicCIO360 how CIOs aren’t just collecting data on environmental, social and governance factors—they’re often guiding the way forward.
By S&P Global Market Intelligence | 15 August, 2022
Babar Khan Javed, director of public affairs at Z2C Limited, tells S&P Global Market Intelligence about why FinTech funding in the APAC region is at record lows and how startups can reposition their growth strategies to entice investors with a long term view.
Farhan Khan, CEO of Brainchild Communications Pakistan, told ProPakistani how the largest media agency in Pakistan won over a well positioned beverage maker.
Babar Khan Javed, director of public affairs at Z2C Limited, tells NTD Business about the implications of Netflix partnering with Microsoft to capitalize on the acquisition of Xandr eight months ago.
Babar Khan Javed, director of public affairs at Z2C Limited, wrote an op-ed for Catalyst by CIM about how guaranteed outcomes are advertising and earned outcomes are PR, adding that marketers in Pakistan want the former and call it the latter, and media agencies desiring kickbacks are more than happy to create PR packages that are actually paid advertising deals.
Babar Khan Javed, director of public affairs at Z2C Limited, tells CMSwire which master narrative he recommends to clients intending to take a stance on social issues, with an actions over words approach capturing the visual storytelling.
Babar Khan Javed, director of public affairs at Z2C Limited, tells TheStreet how he spots red flags in job ads and conducts research to understand if a prospective client organisation has a employee experience crisis waiting to happen.
To serve the $100 billion global creator economy, Walee and NUST have launched Pakistan’s first industry-academia Center of excellence to develop innovative social and digital AI-driven solutions and deeper intelligence.
Umair Saeed, the chief operatiing officer of Blitz Advertising, on how the biggest eSports organizations want to be known for more than just competing as they search for ways to continue growing at a clip into more sustainable and profitable businesses.
Rubab Rizvi, the data & analytics business lead at Starcom, speaks about how Brainchild is training its IT staff on the cleansing of data prior to its use and the need for a robust set of data to enhance the integrity of the analytics outcome
Babar Khan Javed, director of public affairs at Z2C Limited told Express News UK why he recommends that The Queen avoid allowing her social media assets to celebrate the birthday of a disgraced member of the Royal Family.
Since its formation in 2010, Brainchild Communication Pakistan has spearheaded programmatic advertising services and in 2022 was named among the top 3% of partners for Google in Pakistan.
Urooj Hussain, head of MediaVest, tells Express Tribune why all portfolio companies at Z2C Limited enjoy industry leading metrics in diversity, equity, and inclusion
Fizzah Shahid, associate director of strategy & planning at Brainchild Communications Pakistan, tells The FinTech Times what she forsees 2022 will bring for the FinTech space.
Ahsen Idris, CEO of Blitz Advertising, tells Profit Magazine about the strategic nature of investments that makes his firm the largest sports marketing agency in Pakistan.
Urooj Hussain, head of MediaVest, tells Profit Magazine that the recipe for growing ratings and audience interest for women’s sports is a mix of sustained coverage overtime via news coverage, talk shows, interviews, and PR mileage to really put women’s cricket in the spotlight
At the ninth anniversary of her career with Brainchild Communications Pakistan and in a 100% remote setting, Fizzah Shahid was promoted to the role of associate director of strategy & planning.
Zaayer Merchant, the COO at Z2C Limited, tells Profit Magazine that in the eSports ecosystem of Pakistan, stakeholders will have hybrid roles and will need to work with game developers to host tournaments and show participation and which pushes the developers in turn to establish servers to further encourage growth.
Farhan Khan, CEO of Brainchild Communications Pakistan, told Profit Magazine how his team pitched a strategy of creating meaningful human experiences that impact long lasting consumer & brand relationships.
Mehwish Aslam, chief business officer at bSecure, told Profit that integration investments are dependent on the owner of the agency and how far in the future they can foresee the return on investment for any integration.
Mehwish Aslam, chief business officer at bSecure, told Profit that good media planning ensures that if the media efforts are split and audiences are broken down, the numbers on each audience variable is representative.
Raihan Merchant, chairman of Z2C Limited, tells Profit Magazine Merchant that a niche platform like Twitter may be low on cost efficiency key performance indicators in the short term, but with the right content strategy used over multiple budget cycles would generate a high growth and a return on investment.
Raihan Merchant, chairman of Z2C Limited, told Profit Magazine that Farhan Khan has been a source of stability and agility at the agency. He is the only agency leadership person in Pakistan who has had experience with the Publicis network in a management position.
Adam Dawood, CEO of bSecure, tells Profit Magazine why it was important to build a a one-click checkout solution that doesnt take page after page to go through. The SaaS solution collects phone numbers, delivery addresses while offering shoppers a full stack of local and international payment products and services, including COD.