Newsroom

By The News | 28 September, 2022

Farhan Khan, CEO of Brainchild Communications Pakistan, told The News what the agency brand restructure implies.

By Business Insider | 31 August, 2022

Babar Khan Javed, director of public affairs at Z2C Limited, tells Business Insider how regulators approach the anti-trust playbook and the possible outcomes of taking on the world’s most valuable company.

By StrategicCIO360 | 17 August, 2022

Fariha Rizwan, head of IT at Z2C Limiited, tells StrategicCIO360 how CIOs aren’t just collecting data on environmental, social and governance factors—they’re often guiding the way forward.

By S&P Global Market Intelligence | 15 August, 2022

Babar Khan Javed, director of public affairs at Z2C Limited, tells S&P Global Market Intelligence about why FinTech funding in the APAC region is at record lows and how startups can reposition their growth strategies to entice investors with a long term view.

By ProPakistani | 1 August, 2022

Farhan Khan, CEO of Brainchild Communications Pakistan, told ProPakistani how the largest media agency in Pakistan won over a well positioned beverage maker.

By NTD Business | 21 July, 2022

Babar Khan Javed, director of public affairs at Z2C Limited, tells NTD Business about the implications of Netflix partnering with Microsoft to capitalize on the acquisition of Xandr eight months ago.

By Catalyst by CIM | 15 July, 2022

Babar Khan Javed, director of public affairs at Z2C Limited, wrote an op-ed for Catalyst by CIM about how guaranteed outcomes are advertising and earned outcomes are PR, adding that marketers in Pakistan want the former and call it the latter, and media agencies desiring kickbacks are more than happy to create PR packages that are actually paid advertising deals.

By CMSwire | 11 July, 2022

Babar Khan Javed, director of public affairs at Z2C Limited, tells CMSwire which master narrative he recommends to clients intending to take a stance on social issues, with an actions over words approach capturing the visual storytelling.

By Daily Pakistan | 1 July, 2022

To serve the $100 billion global creator economy, Walee and NUST have launched Pakistan’s first industry-academia Center of excellence to develop innovative social and digital AI-driven solutions and deeper intelligence.

By The Food Institute | 1 June, 2022

Mehwish Aslam, chief business officer at bSecure, explains how the third-party delivery space needs to understand their potential audience.

By Express Tribune | 15 May, 2022

Nofil Naqvi, our head of content, spoke to Express Tribune about the future of OTT/steaming’s advertising-supported and lower-price service offerings.

By Digiday | 22 April, 2022

Umair Saeed, the chief operatiing officer of Blitz Advertising, on how the biggest eSports organizations want to be known for more than just competing as they search for ways to continue growing at a clip into more sustainable and profitable businesses.

By StrategicCIO360 | 4 April, 2022

Rubab Rizvi, the data & analytics business lead at Starcom, speaks about how Brainchild is training its IT staff on the cleansing of data prior to its use and the need for a robust set of data to enhance the integrity of the analytics outcome

By Founder Pakistan | 30 March, 2022

Mehwish Aslam, chief business officer at bSecure, explains how food delivery companies will stand out from the crowd in 2022

By PRISM | 28 March, 2022

Mehwish Aslam, chief business officer at bSecure, explains why many BIPOC employees’ support of remote work.

By Lifewire | 2 March, 2022

Sundus Shahid, associate director at Blitz Advertising

By The Food Institute | 1 March, 2022

Sundus Shahid, associate director at Blitz Advertising

By Deal Street Asia | 28 February, 2022

Deal Street Asia covers the reason Walee acquired 100% stake in machine vision start-up Mirrorr and how it paved the way for Walee MENA.

By Dawn.com | 28 February, 2022

Ahsan Tahir, co-founder of Walee

By Pumble | 24 February, 2022

Hasnain Malik, talent director at Brainchild, tells Pumble which HR practices lead to a culture that encourages and inspires loyalty.

By The FinTech Times | 22 February, 2022

Samina Seth, co-founder of Walee

By Bloomberg | 21 February, 2022

Ahsan Tahir, co-founder of Walee

By ProPakistani | 21 February, 2022

Ahsan Tahir, co-founder of Walee

By TheWrap | 21 February, 2022

Sundus Shahid, associate director at Blitz Advertising

By Express News UK | 19 February, 2022

Babar Khan Javed, director of public affairs at Z2C Limited told Express News UK why he recommends that The Queen avoid allowing her social media assets to celebrate the birthday of a disgraced member of the Royal Family.

By The FinTech Times | 17 February, 2022

Mehwish Aslam, chief business officer at bSecure

By The FinTech Times | 17 February, 2022

Ahsan Tahir, co-founder of Walee

By The Biz Journals | 10 February, 2022

Sundus Shahid, associate director at Blitz Advertising

By Daily Pakistan | 8 February, 2022

Since its formation in 2010, Brainchild Communication Pakistan has spearheaded programmatic advertising services and in 2022 was named among the top 3% of partners for Google in Pakistan.

By The Food Institute | 31 January, 2022

Sundus Shahid, associate director at Blitz Advertising

By ClickZ | 26 January, 2022

Sundus Shahid, associate director at Blitz Advertising

By TechRound | 25 January, 2022

Fariha Rizwan, head of IT at Z2C Limiited.

By Lifewire | 24 January, 2022

Fariha Rizwan, head of IT at Z2C Limiited.

By TechRound | 20 January, 2022

Hasnain Malik, talent director at Brainchild

By TechRound | 19 January, 2022

Babar Khan Javed, director of public affairs at Z2C Limited

By Express Tribune | 16 January, 2022

Urooj Hussain, head of MediaVest, tells Express Tribune why all portfolio companies at Z2C Limited enjoy industry leading metrics in diversity, equity, and inclusion

By Global Finance Magazine | 29 December, 2021

Ahsan Tahir, co-founder of Walee

By The FinTech Times | 27 December, 2021

Samina Seth, co-founder of Walee, tells The FinTech Times what she forsees 2022 will bring for the FinTech space.

By The FinTech Times | 22 December, 2021

Mehwish Aslam, chief business officer at bSecure, tells The FinTech Times what she forsees 2022 will bring for the FinTech space.

By The FinTech Times | 12 December, 2021

Fizzah Shahid, associate director of strategy & planning at Brainchild Communications Pakistan, tells The FinTech Times what she forsees 2022 will bring for the FinTech space.

By Solving the supply chain crisis at Amazon | 9 December, 2021

Babar Khan Javed, director of public affairs at Z2C Limited, tells NTD Business about why Amazon has diversified its trucking strategy.

By Campaign Asia | 2 December, 2021

Samina Seth, co-founder of Walee, talks about the role affiliate marketing has played in driving effective ROMI for marketers across the APAC region.

By Profit Magazine | 21 November, 2021

Ahsen Idris, CEO of Blitz Advertising, tells Profit Magazine about the strategic nature of investments that makes his firm the largest sports marketing agency in Pakistan.

By Profit Magazine | 7 November, 2021

Urooj Hussain, head of MediaVest, tells Profit Magazine that the recipe for growing ratings and audience interest for women’s sports is a mix of sustained coverage overtime via news coverage, talk shows, interviews, and PR mileage to really put women’s cricket in the spotlight

By Profit Magazine | 25 October, 2021

Urooj Hussain, head of MediaVest, tells Profit Magazine the formula for getting commercial interest in launching the women’s PSL.

By WARC | 14 September, 2021

Farhan Khan, CEO of Brainchild Communications Pakistan

By Profit Magazine | 12 September, 2021

Ahsan Tahir, co-founder of Walee

By MENAbytes | 30 August, 2021

Ahsan Tahir, co-founder of Walee

By Media4Growth | 30 July, 2021

Farhan Khan, CEO of Brainchild Communications Pakistan

By Profit Magazine | 11 July, 2021

Farhan Khan, CEO of Brainchild Communications Pakistan

By MediaPost | 6 July, 2021

Largest sports marketing agency wins yet another media rights deal.

By ProPakistani | 24 June, 2021

At the ninth anniversary of her career with Brainchild Communications Pakistan and in a 100% remote setting, Fizzah Shahid was promoted to the role of associate director of strategy & planning.

By MediaPost | 17 June, 2021

The partnership extends an existing agreement between the media agency and telecom giant.

By Profit Magazine | 31 May, 2021

Brainchild Communications Pakistan (BCP) has created a 2nd party data hub through its partnerships with premium publishers across Pakistan.

By Business Recorder | 28 May, 2021

Brainchild Communications Pakistan (BCP) has created a 2nd party data hub through its partnerships with premium publishers across Pakistan.

By Dawn.com | 27 May, 2021

Farhan Khan, CEO of Brainchild Communications Pakistan

By MediaPost | 25 May, 2021

Farhan Khan, CEO of Brainchild Communications Pakistan

By Profit Magazine | 6 February, 2021

Zaayer Merchant, the COO at Z2C Limited, tells Profit Magazine that in the eSports ecosystem of Pakistan, stakeholders will have hybrid roles and will need to work with game developers to host tournaments and show participation and which pushes the developers in turn to establish servers to further encourage growth.

By Profit Magazine | 19 January, 2021

Farhan Khan, CEO of Brainchild Communications Pakistan, told Profit Magazine how his team pitched a strategy of creating meaningful human experiences that impact long lasting consumer & brand relationships.

By Profit Magazine | 13 December, 2020

Mehwish Aslam, chief business officer at bSecure, told Profit that integration investments are dependent on the owner of the agency and how far in the future they can foresee the return on investment for any integration.

By Profit Magazine | 5 December, 2020

Mehwish Aslam, chief business officer at bSecure, told Profit that good media planning ensures that if the media efforts are split and audiences are broken down, the numbers on each audience variable is representative.

By Profit Magazine | 14 November, 2020

Raihan Merchant, chairman of Z2C Limited, tells Profit Magazine Merchant that a niche platform like Twitter may be low on cost efficiency key performance indicators in the short term, but with the right content strategy used over multiple budget cycles would generate a high growth and a return on investment.

By Profit Magazine | 31 October, 2020

Raihan Merchant, chairman of Z2C Limited, tells Profit Magazine why Fatima Hyder was raised to the chief strategy officer role.

By Profit Magazine | 29 October, 2022

Profit Magazine covers the appointment of Benish Irshad as COO, a role that was previously held by Farhan Khan, now CEO of Brainchild

By Profit Magazine | 21 October, 2020

Raihan Merchant, chairman of Z2C Limited, told Profit Magazine that Farhan Khan has been a source of stability and agility at the agency. He is the only agency leadership person in Pakistan who has had experience with the Publicis network in a management position.

By Profit Magazine | 2 September, 2020

Adam Dawood, CEO of bSecure, tells Profit Magazine why it was important to build a a one-click checkout solution that doesn’t take page after page to go through. The SaaS solution collects phone numbers, delivery addresses while offering shoppers a full stack of local and international payment products and services, including COD.

By Destination CRM | 2 March, 2022

Mehwish Aslam, chief business officer at bSecure

By TheStreet | 11 July, 2022

Babar Khan Javed, director of public affairs at Z2C Limited, tells TheStreet how he spots red flags in job ads and conducts research to understand if a prospective client organisation has a employee experience crisis waiting to happen.

By Business Recorder | 11 March, 2022

Adam Dawood explains the significance of the partnership

By ProPakistani | 28 February, 2022

Adam Dawood explains the significance of the partnership

By Campaign Asia | 11 October, 2021

Benish Irshad, chief operating officer at Brainchild Communications Pakistan

By Profit Magazine | 4 July, 2021

Mehwish Aslam, chief business officer at bSecure, explains how pandemic transformed the world of e-commerce irrevocably.

By Founder Pakistan | 27 March, 2022

Sundus Shahid explains the big picture behind Walee acquiring Mirrorr

Media Contact

Babar Khan Javed

Babar-Khan-515x476