The Pakistan Super League is not only Pakistan’s premier cricket tournament but also one of the most recognized T20 leagues globally, attracting top talent from around the world,” said Jonathan Mark, co-founding CEO of Begin.

It’s that time of year when management trainees at Pakistan’s top media agencies are poised to resign.

Cadbury’s #GetInTheGame and #BackHerDream campaigns exemplify how brands can effect positive change and foster customer loyalty by prioritising intangible assets like emotional connections and authenticity.

RAIHAN ALI MERCHANT: We have four brands from the Publicis Groupe – Starcom, MediaVest, Spark and Publicis Media – these are franchised to Brainchild Communications Pakistan, which is the local company, and Z2C is the local holding company of Brainchild.

Telcos are now an essential service, but consumers are increasingly disinterested in the sector. How can the brands fight back?

CEO Jonathan Mark and his team are mapping out a kids strategy for Pakistan’s new streamer on the block to build on key package deals with Sony, DreamWorks and NBCUniversal.

The long-term deal gives the UAE-based service rights to stream all events on the LPGA Tour through 2027.

Uniplan, Nestle, MRF Tyres, Traveloka, Publicis, Dentsu, Sling & Stone, MMG, DDB, Chatime, BBDO, De Beers, and more in our weekly roundup of people moves and account wins.

MrBeast lawsuit may spark ad fallout and force Amazon to reconsider partnership practices

Brainchild has been awarded the prestigious ‘Network of the Year’ title at the Dragon of Asia Awards for the second consecutive year, marking a significant milestone in the company’s continued excellence. This recognition highlights Brainchild’s consistent leadership across the marketing industry, showcasing its ability to deliver high-impact, innovative campaigns that resonate across Asia.

The OTT service will broadcast every game of the 2024-25 Premier League soccer season, through a sub-licensing agreement.

NBCUniversal (NBCU) Global TV Distribution has struck a content deal with Asian streamer Begin.

Is a franchise system like cricket’s PSL the best way forward? And why is an interim football administration pushing for it?

‘Jackie Chan Adventures,’ ‘Men in Black’ on the Slate as Sony Strikes Pakistan Deal With Streamer Begin (EXCLUSIVE)

Raihan tells Profit the market realities behind the rise of demand of portal metal asset classes.

Taimoor tells Market Scale how IoT is fueling growth for AgriTech.

Babar tells Digiday how Lemon8 is capturing market share in the US.

Babar tells Digiday how Lemon8 is positioned away from the scrutiny of US Congress.

Taimoor tells Market Scale why BT partnering with AWS is an important step forward for the IoT industry.

Express Tribune covers the role Z2C Limited has played in ushering the next OTT wave for Pakistan’s state broadcaster.

Babar tells Express Tribune which policies can turn Pakistan’s greatest weakness into a strength that wil self-sustain the nation away from needing aid or loans.

ProPakistani covers the trend of leading enterprises partnering with universities to co-teach skills that are relevant for future job economy

Ali tells Digiday why digital first production houses that also cover the MCN and distribution remit stand out from the pack.

Raihan tells ProPakistani why educational programs co-created by industry and academia will propell Pakistan into the future

Farhan tells ProPakistani why Brainchild added the Spark Foundry media brand to it’s portfolio offering.

Racha tells ProPakistani why the PepsiCo win is substantial for Starcom Pakistan.

Babar tells Economy Middle East that that market forces based on macroeconomic trends as reflected in a stock’s beta seem to be driving price fluctuations in the market more now than in the past.

Fariha Rizwan, head of IT at Z2C Limiited, tells CIO Magazine how economic uncertainty, tight talent markets, and the rising need for IT versatility has altered the IT hiring landscape.

Babar tells CMSwire why Reddit is the most important social news aggregation, content rating, and discussion website in the world.

Babar tells Economy Middle East that that intensive lobbying by the crypto industry has ensured this space is and remains deregulated, which makes places the blame of any crash on all exchanges.

Babar tells Insder that Amazon’s super impressive 2020 and 2021 numbers were mostly driven by an exogenous force that would eventually lessen.

Babar tells Economy Middle East that data from Sensor Tower and Google Trends proves that Twitter is still ten times more popular in the GCC region than Mastodon.

Zaayer Merchant explains the market dynamics that would make the businesss case for the creation of an independent ad network specific to marketplaces apps.

Babar tells Forbes the communications roadmap for post M&A activity.

Profit Magazine covers the appointment of Benish Irshad as COO, a role that was previously held by Farhan Khan, now CEO of Brainchild

Farhan Khan, CEO of Brainchild Communications Pakistan, told The News what the agency brand restructure implies.

Babar Khan Javed, director of public affairs at Z2C Limited, tells Business Insider how regulators approach the anti-trust playbook and the possible outcomes of taking on the world’s most valuable company.

Fariha Rizwan, head of IT at Z2C Limiited, tells StrategicCIO360 how CIOs aren’t just collecting data on environmental, social and governance factors—they’re often guiding the way forward.

Babar Khan Javed, director of public affairs at Z2C Limited, tells S&P Global Market Intelligence about why FinTech funding in the APAC region is at record lows and how startups can reposition their growth strategies to entice investors with a long term view.

Farhan Khan, CEO of Brainchild Communications Pakistan, told ProPakistani how the largest media agency in Pakistan won over a well positioned beverage maker.

Babar Khan Javed, director of public affairs at Z2C Limited, tells NTD Business about the implications of Netflix partnering with Microsoft to capitalize on the acquisition of Xandr eight months ago.

Babar Khan Javed, director of public affairs at Z2C Limited, wrote an op-ed for Catalyst by CIM about how guaranteed outcomes are advertising and earned outcomes are PR, adding that marketers in Pakistan want the former and call it the latter, and media agencies desiring kickbacks are more than happy to create PR packages that are actually paid advertising deals.

Babar Khan Javed, director of public affairs at Z2C Limited, tells CMSwire which master narrative he recommends to clients intending to take a stance on social issues, with an actions over words approach capturing the visual storytelling.

Babar Khan Javed, director of public affairs at Z2C Limited, tells TheStreet how he spots red flags in job ads and conducts research to understand if a prospective client organisation has a employee experience crisis waiting to happen.

Mehwish Aslam, chief business officer at bSecure, explains how the third-party delivery space needs to understand their potential audience.

Nofil Naqvi, our head of content, spoke to Express Tribune about the future of OTT/steaming’s advertising-supported and lower-price service offerings.

Umair Saeed, the chief operatiing officer of Blitz Advertising, on how the biggest eSports organizations want to be known for more than just competing as they search for ways to continue growing at a clip into more sustainable and profitable businesses.

Rubab Rizvi, the data & analytics business lead at Starcom, speaks about how Brainchild is training its IT staff on the cleansing of data prior to its use and the need for a robust set of data to enhance the integrity of the analytics outcome

Mehwish Aslam, chief business officer at bSecure, explains how food delivery companies will stand out from the crowd in 2022

Mehwish Aslam, chief business officer at bSecure, explains why many BIPOC employees’ support of remote work.

Adam Dawood explains the significance of the partnership

Sundus Shahid, associate director at Blitz Advertising

Mehwish Aslam, chief business officer at bSecure

Sundus Shahid, associate director at Blitz Advertising

Adam Dawood explains the significance of the partnership

Hasnain Malik, talent director at Brainchild, tells Pumble which HR practices lead to a culture that encourages and inspires loyalty.

Sundus Shahid, associate director at Blitz Advertising

Babar Khan Javed, director of public affairs at Z2C Limited told Express News UK why he recommends that The Queen avoid allowing her social media assets to celebrate the birthday of a disgraced member of the Royal Family.

Mehwish Aslam, chief business officer at bSecure

Sundus Shahid, associate director at Blitz Advertising

Since its formation in 2010, Brainchild Communication Pakistan has spearheaded programmatic advertising services and in 2022 was named among the top 3% of partners for Google in Pakistan.

Sundus Shahid, associate director at Blitz Advertising

Sundus Shahid, associate director at Blitz Advertising

Fariha Rizwan, head of IT at Z2C Limiited.

Fariha Rizwan, head of IT at Z2C Limiited.

Hasnain Malik, talent director at Brainchild

Babar Khan Javed, director of public affairs at Z2C Limited

Urooj Hussain, head of MediaVest, tells Express Tribune why all portfolio companies at Z2C Limited enjoy industry leading metrics in diversity, equity, and inclusion

Mehwish Aslam, chief business officer at bSecure, tells The FinTech Times what she forsees 2022 will bring for the FinTech space.

Fizzah Shahid, associate director of strategy & planning at Brainchild Communications Pakistan, tells The FinTech Times what she forsees 2022 will bring for the FinTech space.

Babar Khan Javed, director of public affairs at Z2C Limited, tells NTD Business about why Amazon has diversified its trucking strategy.

Ahsen Idris, CEO of Blitz Advertising, tells Profit Magazine about the strategic nature of investments that makes his firm the largest sports marketing agency in Pakistan.

Urooj Hussain, head of MediaVest, tells Profit Magazine that the recipe for growing ratings and audience interest for women’s sports is a mix of sustained coverage overtime via news coverage, talk shows, interviews, and PR mileage to really put women’s cricket in the spotlight

Urooj Hussain, head of MediaVest, tells Profit Magazine the formula for getting commercial interest in launching the women’s PSL.

Benish Irshad, chief operating officer at Brainchild Communications Pakistan

Farhan Khan, CEO of Brainchild Communications Pakistan

Farhan Khan, CEO of Brainchild Communications Pakistan

Farhan Khan, CEO of Brainchild Communications Pakistan

Largest sports marketing agency wins yet another media rights deal.

Mehwish Aslam, chief business officer at bSecure, explains how pandemic transformed the world of e-commerce irrevocably.

At the ninth anniversary of her career with Brainchild Communications Pakistan and in a 100% remote setting, Fizzah Shahid was promoted to the role of associate director of strategy & planning.

The partnership extends an existing agreement between the media agency and telecom giant.

Brainchild Communications Pakistan (BCP) has created a 2nd party data hub through its partnerships with premium publishers across Pakistan.

Brainchild Communications Pakistan (BCP) has created a 2nd party data hub through its partnerships with premium publishers across Pakistan.

Farhan Khan, CEO of Brainchild Communications Pakistan

Farhan Khan, CEO of Brainchild Communications Pakistan

Zaayer Merchant, the COO at Z2C Limited, tells Profit Magazine that in the eSports ecosystem of Pakistan, stakeholders will have hybrid roles and will need to work with game developers to host tournaments and show participation and which pushes the developers in turn to establish servers to further encourage growth.

Farhan Khan, CEO of Brainchild Communications Pakistan, told Profit Magazine how his team pitched a strategy of creating meaningful human experiences that impact long lasting consumer & brand relationships.

Mehwish Aslam, chief business officer at bSecure, told Profit that integration investments are dependent on the owner of the agency and how far in the future they can foresee the return on investment for any integration.

Mehwish Aslam, chief business officer at bSecure, told Profit that good media planning ensures that if the media efforts are split and audiences are broken down, the numbers on each audience variable is representative.

Raihan Merchant, chairman of Z2C Limited, tells Profit Magazine Merchant that a niche platform like Twitter may be low on cost efficiency key performance indicators in the short term, but with the right content strategy used over multiple budget cycles would generate a high growth and a return on investment.

Raihan Merchant, chairman of Z2C Limited, tells Profit Magazine why Fatima Hyder was raised to the chief strategy officer role.

Raihan Merchant, chairman of Z2C Limited, told Profit Magazine that Farhan Khan has been a source of stability and agility at the agency. He is the only agency leadership person in Pakistan who has had experience with the Publicis network in a management position.

Adam Dawood, CEO of bSecure, tells Profit Magazine why it was important to build a a one-click checkout solution that doesn’t take page after page to go through. The SaaS solution collects phone numbers, delivery addresses while offering shoppers a full stack of local and international payment products and services, including COD.