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We offer boundless opportunities to individuals who are ready to venture into solving problems in areas which no one else has dared to solve.

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Creating new beginnings to new futures, helping brands and businesses discover and harness the unseen.

Meet our leadership

Raihan Ali Merchant

Chairman and Founder

Raihan possesses 35+ years of industry leadership experience in advertising, research, digital and media industries. He has been a recipient of the Tamgha-i-Imtiaz for his contributions to the nascent industries in Pakistan. He is the visionary behind colossal successes like Coke Studio and Pakistan Super League (PSL). He is also the founder of Brainchild Communications Pakistan (previously Pakistan Media Com), Pakistan's first and currently most profitable, media agency and is frequently quoted as one of the most influential figures in Pakistani media and advertising industries.

Mahmood Merchant

Group CFO

With over 25 years of finance, risk management and technology experience. Mahmood is a UK Chartered Accountant and has served in key roles in two of the Big Four accounting firms. He is a senior finance executive with experience across a range of industries including Telecom, Real Estate and Digital. Mahmood has also performed various financial and digital transformation projects in the UK, Saudi Arabia and the UAE.

Zaayer Ali Merchant

Chief Operating Officer

Zaayer possesses 5+ years of experience in advertising, marketing & measurement with a particular emphasis on the digital ecosystem. His experience spans across the United States & UAE with some of the world's biggest clients such as Kraft-Heinz, McDonald's, Honda & Best Buy. Zaayer loves questioning existing structures and has a record of driving projects holistically by fostering collaboration between different business units as part of a larger company strategy.

Fatima Hyder

Chief Strategy Officer

Over 18 years of experience in UAE and Canada working across leading CPG's such as Unilever, Kraft, and Johnson & Johnson. Her experience has also extended into the Banking, Airline and Real Estate industries. Fatima has always had a passion for planning and strategy and has been instrumental in the launches of several new brands across the clients she’s worked on. Having been with the organization for the past 5 years, she has been critical in driving the strategic direction for new businesses within the group.

Faisal Ilyas

Chief Financial Officer

A member CIMA (UK) and CPA (Australia). He has 18+ years of experience working in the advertising industry. He is an expert in handling media, marketing, and systems’ audits for advertisers such as P&G, Telenor, Coca Cola, Engro Foods and other international and local advertisers. His work has been recognized by cited clients at various stages in his career. He is an expert in managing client relationships for the agency business and he carries a great track record of negotiating with media broadcasters and managing regulatory bodies such as PBA, Pakistan Broadcasters Association.

Hussain Naqvi

Director, Buying

With the group over the last 20 years, Hussain has held multiple roles within the organization, from setting up and leading the Media Operations department to heading up Mediavest. Under his helm the Operations department transitioned from analog processes to fully automated, software-oriented functioning. As head of Mediavest, Hussain worked with both local and international clients and secured critical new businesses in the realm of Real Estate, Banking and FMCG. As Director, Buying Hussain oversees the entire organization’s deals and commitments with publishers and content creators, ensuring the group secures the advantage in the market for its clients.

Hassan Barlas

Group Head Talent and Culture

Hassan has diversified experience working in multi-cultural local and international organizations in different domains of Human Resource, Regulatory and Finance. With an MBA from NUST Business School he further upskilled himself in finance through ACCA, UK. As a Human Resource Professional, he has transformed and reshaped companies’ ways of working especially in terms of creating experiences and moments for employees. He is an innovator in employee digitization and making life easy through paper free eco-systems thereby building a strong brand, culture and working experience. He has held several leadership and consultancy roles in organizations like Telenor Pakistan, Omantel, Pakistan Telecommunication Authority, United Nations and others.

Syed Naqi Haider

Group Head Finance

Having 13+ years of experience in the advertising industry, Naqi is the Group Head of Finance and a hands-on executive providing strong operational management and finance acumen with strong record of success across multiple assignments. He has a solid record of increasing credit ratings and increasing shareholders’ value. He has proven success on accounting & internal control systems, financial reporting, and taxations laws compliance in accounting systems.

Sumaiyya Raza

Group Head Legal and Corporate Affairs

Possesses 8+ years of professional legal experience working in managerial, advisory and company secretary roles for renowned companies within the energy and FMCG sectors and is also a member of the Sindh Bar Council. Over the span of her career, she has worked with both, generation and distribution companies in the energy sector and has successfully led the process for obtaining generation and tariff licenses for multiple wind power projects. Previously, she has also led the legal, compliance and company secretarial function at Reckitt Benckiser for the Pakistan and Afghanistan markets. As part of a Leadership Exploration and Development Program, Sumaiyya has been identified as part of the top 2% of employees categorized as high potential.

Fariha Rizwan

Group Head IT

16+ years of experience in IT, Fariha has been associated with Global FMCG Companies for most of her career. Her experience in technology paired with deliveries in Data & Analytics bring a different dimension to the table. Her diversity of experience with PMI and Unilever has enabled her to be phenomenal in process re-engineering and delightful user experiences.

Mohsin Raza

Director, Administration

Mohsin is an adaptable, high-energy professional with 22 years of diversified experience in the field of administration, human resources, marketing and strategy in a competitive and challenging environment. He has headed the administration and human resources of Textile Institute of Pakistan, Agha Khan University Examination Board and Brainchild Communications. He has led diverse teams of professionals in a variety of highly competitive and fast-paced industries.

Khyzar Danish

Manager, Financial Planning and Analysis

An experienced Accounting, Auditing, Financial Reporting and Analysis professional who has to his credit 9+ years of work experience in leading organizations namely KPMG, The Aman Foundation, HRSG. His diverse experience has equipped him with in-depth exposure of different business sectors including Industrial manufacturing, Pharmaceutical, FMCG, Central Bank, Construction and Real Estate, Media, Health Care and Education, Shipping and Logistic, Oil and Gas. He played a transformational role in his previous organizations by developing and introducing improved processes. Driven by technology and innovation he takes pride in working on new challenges and the diverse portfolio of Z2C. He has been an essential part of two seed investment rounds of Walee, an Influencer Marketing platform and Vinncorp, a Digital Transformation Firm.

Join our team!

We offer boundless opportunities to individuals who are ready to venture into solving problems in areas which no one else has dared to solve.

Investment opportunities

If you would like to enquire about investment opportunities, please reach out.

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Creating new beginnings to new futures, helping brands and businesses discover and harness the unseen.

You are at the center of our Culture

We offer boundless opportunities to individuals who are ready to venture into solving problems in areas which no one else has dared to solve.