Join us at Z2C!
Meet our leadership
Raihan Ali Merchant Chairman and Founder
Raihan possesses 35+ years of industry leadership experience in advertising, research, digital and media industries. He has been a recipient of the Tamgha-i-Imtiaz for his contributions to the nascent industries in Pakistan. He is the visionary behind colossal successes like Coke Studio and Pakistan Super League (PSL). He is also the founder of Brainchild Communications Pakistan (previously Pakistan Media Com), Pakistan's first and currently most profitable, media agency and is frequently quoted as one of the most influential figures in Pakistani media and advertising industries.
Zaayer Ali Merchant Chief Operating Officer
Zaayer possesses 5+ years of experience in advertising, marketing & measurement with a particular emphasis on the digital ecosystem. His experience spans across the United States & UAE with some of the world's biggest clients such as Kraft-Heinz, McDonald's, Honda & Best Buy. Zaayer loves questioning existing structures and has a record of driving projects holistically by fostering collaboration between different business units as part of a larger company strategy.
Fatima HyderChief Strategy Officer
Over 18 years of experience in UAE and Canada working across leading CPG's such as Unilever, Kraft, and Johnson & Johnson. Her experience has also extended into the Banking, Airline and Real Estate industries. Fatima has always had a passion for planning and strategy and has been instrumental in the launches of several new brands across the clients she’s worked on. Having been with the organization for the past 5 years, she has been critical in driving the strategic direction for new businesses within the group.
Faisal Ilyas Chief Financial Officer
A member CIMA (UK) and CPA (Australia). He has 18+ years of experience working in the advertising industry. He is an expert in handling media, marketing, and systems’ audits for advertisers such as P&G, Telenor, Coca Cola, Engro Foods and other international and local advertisers. His work has been recognized by cited clients at various stages in his career. He is an expert in managing client relationships for the agency business and he carries a great track record of negotiating with media broadcasters and managing regulatory bodies such as PBA, Pakistan Broadcasters Association.
Hussain Naqvi Director, Buying
With the group over the last 20 years, Hussain has held multiple roles within the organization, from setting up and leading the Media Operations department to heading up Mediavest. Under his helm the Operations department transitioned from analog processes to fully automated, software-oriented functioning. As head of Mediavest, Hussain worked with both local and international clients and secured critical new businesses in the realm of Real Estate, Banking and FMCG. As Director, Buying Hussain oversees the entire organization’s deals and commitments with publishers and content creators, ensuring the group secures the advantage in the market for its clients.
Hassan BarlasGroup Head Talent and Culture
Hassan has diversified experience working in multi-cultural local and international organizations in different domains of Human Resource, Regulatory and Finance. With an MBA from NUST Business School he further upskilled himself in finance through ACCA, UK. As a Human Resource Professional, he has transformed and reshaped companies’ ways of working especially in terms of creating experiences and moments for employees. He is an innovator in employee digitization and making life easy through paper free eco-systems thereby building a strong brand, culture and working experience. He has held several leadership and consultancy roles in organizations like Telenor Pakistan, Omantel, Pakistan Telecommunication Authority, United Nations and others.
Mohsin Raza Director, Administration
Mohsin is an adaptable, high-energy professional with 22 years of diversified experience in the field of administration, human resources, marketing and strategy in a competitive and challenging environment. He has headed the administration and human resources of Textile Institute of Pakistan, Agha Khan University Examination Board and Brainchild Communications. He has led diverse teams of professionals in a variety of highly competitive and fast-paced industries.
Sarah Anjum Group Head Legal and Corporate Affairs
Sarah has over 25 years of work experience as a corporate and commercial lawyer. Her key areas of expertise are cross-border transactional work, corporate finance, regulatory compliance, and corporate advisory. She has held key positions in various jurisdictions including the UK, Eastern Europe, the Middle East, and Pakistan. She has been associated with top investment banks and funds in London including Credit Suisse and Salamanca Capital, she has also headed Legal and Compliance functions for Insurance companies, brokerages, and banks in Pakistan. More recently, she has been working as an of-counsel in a Dubai-based Law firm where she was advising clients on mainland and offshore legal and regulatory matters. She has built and developed teams, trained and managed resources, and been a part of transitions both for management and the shareholders. She is an LLM in Corporate Finance Law from the University of Westminster UK and an Advocate of the High Courts of Pakistan.
Khyzar Danish Manager, Financial Planning and Analysis
An experienced Accounting, Auditing, Financial Reporting and Analysis professional who has to his credit 9+ years of work experience in leading organizations namely KPMG, The Aman Foundation, HRSG. His diverse experience has equipped him with in-depth exposure of different business sectors including Industrial manufacturing, Pharmaceutical, FMCG, Central Bank, Construction and Real Estate, Media, Health Care and Education, Shipping and Logistic, Oil and Gas. He played a transformational role in his previous organizations by developing and introducing improved processes. Driven by technology and innovation he takes pride in working on new challenges and the diverse portfolio of Z2C.
Khyzar Danish Manager, Financial Planning and Analysis
An experienced Accounting, Auditing, Financial Reporting and Analysis professional who has to his credit 9+ years of work experience in leading organizations namely KPMG, The Aman Foundation, HRSG. His diverse experience has equipped him with in-depth exposure of different business sectors including Industrial manufacturing, Pharmaceutical, FMCG, Central Bank, Construction and Real Estate, Media, Health Care and Education, Shipping and Logistic, Oil and Gas. He played a transformational role in his previous organizations by developing and introducing improved processes. Driven by technology and innovation he takes pride in working on new challenges and the diverse portfolio of Z2C. He has been an essential part of two seed investment rounds of Walee, an Influencer Marketing platform and Vinncorp, a Digital Transformation Firm.
Fariha Rizwan Group Head IT
16+ years of experience in IT, Fariha has been associated with Global FMCG Companies for most of her career. Her experience in technology paired with deliveries in Data & Analytics bring a different dimension to the table. Her diversity of experience with PMI and Unilever has enabled her to be phenomenal in process re-engineering and delightful user experiences.
Join our team!
We offer boundless opportunities to individuals who are ready to venture into solving problems in areas which no one else has dared to solve.
Investment opportunities
If you would like to enquire about investment opportunities, please reach out.
Creating new beginnings to new futures, helping brands and businesses discover and harness the unseen.
You are at the center of our Culture
We offer boundless opportunities to individuals who are ready to venture into solving problems in areas which no one else has dared to solve.
