We catalyze businesses that operate at the cusp of media, communications and technology
Creating new beginnings to new futures, helping brands and businesses discover and harness the unseen.
We catalyze businesses that operate at the cusp of media, communications and technology
Creating new beginnings to new futures, helping brands and businesses discover and harness the unseen.
We are at the epicenter of the constantly evolving media and technology zeitgeist
We are the pivot that creates endless possibilities by embracing data and technology, building the new, integrating our cultural perspectives, thinking as many, acting as one.
We have access to the largest brand owners in Pakistan. These brands trust us to help them grow their business, which pushes us to think out of the box and create solutions that they depend on.
Our Values
Curiosity
Driven to question the who, when, where, how and why. It’s what enables us to identify opportunities that lie adjacent to our businesses.
Integrity
Driven to do what's right and to make the hard choices. This enables us to realistically assess our ability and capability to solve the identified problems.
Agility
In a complex world that is constantly in flux, we are fast and flexible in order to act on new opportunities quickly and effectively.
Passion
This is the fuel that makes new discoveries possible and drives us to create and grow intellectual property products at scale.
OUR STORY
Pioneers and thought leaders in the communication and social industry
We are a venture catalyst that bridges martech ideas and success. We got our start in the marketing and communications business in 1997 with an owned venture of Pakistan’s first media agency.
As pioneers and thought leaders in the communications industry, over the years we have had a front row seat on the technological changes and challenges our clients and the industry at large are faced with. The areas where these challenges lie are in the spaces of Commerce, Insights, Sports, Communications and Video. With no credible, reliable solutions available in the market, we are taking charge in solving for these challenges to help not only our clients, but to elevate the industry at large. We do this by investing in or co-creating martech solutions in these spaces.
Bridging Martech
Ideas and Success
Our Approach
Our 6 step framework ensures we stress test each solution before enabling it to grow into its own successful and self-sustaining entity.
IDENTIFY
the challenge
INDUCE
the course of action
INNOVATE/INVEST
in a solution
ICONIZE & IMPORT
the busniess to operate independently
INVESTIGATE
the space
INCUBATE/INSPIRE/
INTERCONNECT/IMPROVISE
for growth and success
Investment opportunities
If you would like to enquire about investment opportunities, please reach out.
Creating new beginnings to new futures, helping brands and businesses discover and harness the unseen.
You are at the center of our Culture
We offer boundless opportunities to individuals who are ready to venture into solving problems in areas which no one else has dared to solve.
